About


milos-aleksic-photo-odvratajzing

Zdravo,
Moje ime je Miloš i zahvaljujem Vam što ste izdvojili vreme da posetite ovo ćoše interneta. Ja ujedno volim i mrzim advertajzing, kao uostalom i svako ko je ikada došao u kontakt sa ovom fascinantnom i kompleksnom profesijom.

Na početku karijere sam pisao o oglašavanju, marketingu i biznis temama na blogu ThinkSerbia, ali je moja aktivnost tamo polako zamirala, budući da me je život odvlačio daleko od tema o kojima sam želeo da pišem. Vremenom sam shvatio da se ipak, bez obzira na to gde me moja “zvanična” karijera odvede, uvek nekako zateknem radeći poslove vezane za poslovnu komunikaciju, marketing i reklamiranje, kroz ekstenziju moje zvanične pozicije u kompaniji ili u svojstvu frilensera. Jednostavno, ne mogu da se držim podalje od branše.

Termin “odvratajzing” je skovao jedan od mojih ličnih heroja, pisac i bivši advertajzer Lazar Džamić, u svojim tekstovima o srpskom advertajzingu koji su izlazili u Našoj Borbi devedesetih godina prošlog veka.

Ovaj vebsajt predstavlja oživljavanje mojih skromnih napora da doprinesem shvatanju poslovnih komunikacija i polju oglašavanja posebno. Namera mi je da odvratajzing.com postane plodno tle za inteligentnu diskusiju o umetnostima i veštinama advertajzinga i marketinških komunikacija u regionu.

Radim u digital sektoru agencije Direct Media.


milos-aleksic-photo-odvratajzing
Hi there,
My name is Miloš and I’d like to thank you for visiting this tiny corner of the internet. I have a love-hate relationship with advertising, like pretty much everyone else who ever had any contact with this fascinating and complex profession.

Earlier in my career, I wrote about advertising, marketing and business on the ThinkSerbia blog, but my activity there faded as life led me away from the topics I cared to write about. However, I have come to realize that regardless of where my “official” career takes me, I always end up thinking about and doing work related to business communication, marketing and advertising – either as a cross-functional extension of my company role, or as a freelancer. In other words, I can’t keep myself from the field.

The term “odvratajzing” [serb. odvratno + advertajzing (disgusting advertising)] was coined by Mr. Lazar Dzamic, an accomplished writer and strategic planner, in a series of newspaper articles.

This website represents a revival of my humble efforts to add to the local business communication landscape and the advertising field in particular. It is my intent for odvratajzing.com to become a breeding ground for intelligent discussion on the art and craft of advertising and marketing communications in the region.

I work at Direct Media.