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Vikend marketing čitanka #2

Još jedna nedelja za nama, evo malo zanimljivosti. Srećan vikend!

Neko je pomenuo John Cleese-a i marketing zajedno

Russel Davies o lošoj usluzi

Nekrunisani kralj planiranja u ostavci, čika Rasel se danas bavi tehonlogijom, amaterskom fotografijom i svakakvim filozofiranjem. Umesto nekog od njegovih inspirativnih intervjua, danas u čitanci tekst sa njegovog bloga.
How did so many organisations end up here?
Because they’ve spent money on making their marketing digital, not their processes. They’ve got good at social media rather than service design.
They’ve invested in conversations, not services, so now they spend their whole time having conversations about how shit their services are.

Profesor Mark Ritson o smrti digitala

Zdravorazumski. Odmereno, puno quotable momenata. Članak iz Marketing Week-a, republikovan na BSI sajtu.
Of course, you can bet that the hundreds of ‘digital strategists’ who sprang up over the past decade will not go as quietly into the night. They will rage against the dying of the digital light. Similarly, the world of marketing journalism, […] will also need a reset.

Video Nedelje: Copywriters conference 2013 – Dave Trott on Predatory Thinking

Dave Trott, originalni Mad Man, je čovek kojeg treba mora da čita svako ko ima bilo kakve veze sa kreativnošću. Doajen. Bard. Skoro mu je izašla nova knjiga, u kojoj je razradio ideje koje potiču iz ove prezentacije.

Pogledajte i prethodna izdanja Vikend čitanke.

Miloš

Miloš

Drawing inspiration from the confluence of marketing management and production, Odvratajzing.com is my baby and an attempt at giving back to the wonderful Internet community that had raised me. Thank you for reading.

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